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Stay safe and cozy in your linens - free shipping

Mix&Match collection - solid colour

Our newest colour - Khaki

Blended collection - double colour linens

Change the colour of your bedding in one swap

Naughty collection

Modern, minimal and Wow

Beloved by the press:


COVID-19 update - at the moment, our business is operating as usual. And while you might be spending more time reading or snacking in your bed over the next couple of weeks - let's do it right :) This will be the coziest quarantine ever. We are here to answer your calls, e-mails, and WhatsApps. Thank you for supporting local businesses, thanks to you we can fully support our incredible employee family! ❤️

Frustrated with finding new linens?

You are not alone. There are plenty of us trying to combine different models, stick pillows in too small covers, and fighting every night with the fitted sheet. Or there is an alternative - get your sheets made just for you! At no additional cost.

We don't want to brag, so we let these clients do it:

Einfach genial euer Service und die liebevolle Verpackung. Bin most happy, alles mega schön und super nett. Ich komme wieder! Herzlichen Dank für die abendliche und persönliche Heimlieferung! 

Andrea S.

Die bettwäsche ist wirklich mega angenehm! Ein super gediegenes produkt. 

Cornel R.

I'm soooo happy with my Naughty Linen bedding! It's everything I dreamt it would be. Thank you again for transforming my bed into a snuggly, luxurious retreat with your wonderful linens. 😄

Imogene B.

Hallo Zusammen
Ich wollte mich noch bei euch bedanken für einen super raschen und freundlichen Service, und für die wirklich tolle Qualität der Leinen-Bettwäsche. Wenn ich wieder etwas brauche, werde ich bestimmt wieder zu euch kommen.

Markus G., Illusionist, Zürich

I love love love my linen bedding and am sleeping like a baby in it. 9 hrs per night, wonderful ❤️

Joanne B., Goldingen

Thank you for your service and linen. Sleeping in these duvet covers is amazing.

Could you send me another set in the same quantity, dimensions, and quality? Thank you!

Daniel S., Architect, Zurich

We totally fell in love with Naughty Linen! What a surprise… ;-) 

Johanna M., Photographer, Zurich

Just got my sheets they are amazing, even better than I was hoping for.

Bianca R.

Fabulous product - love my new bedding 😍

Silvia G., Zurich

I already have some of your linen bedwear, its our favourite bedding ;-)

Andy S.
Swap the look of your bedroom by swapping your sheets

The secret to creating the most comfortable and best looking bedding you've ever slept in at fair price?

Cutting out the middlemen costs

So you don't need to compromise between the price and the quality. We buy pure washed European linen straight from the source and offer it directly to the customer, so you save 100% of the price (retailers have 150% margin).

Not all linen is the same quality

Just as cotton, sateen or any other fabric - not all linen is the same. We make sure to source only the highest quality flax grown in Europe, and all our products are manufactured by a factory that has been around for three generations.

Linen care
As for the "Best looking" part

All Naughty Linen's products are designed by design studio in Zurich, Switzerland.
Linen's light and airy appeal keep Naughty Linen sheets casually elegant. Keep your mind naughty, but your consciousness clean.

About us

Why linen bedding?

Cool in the summer, warm in the winter

Gets softer with every wash and no ironing needed

When cared for correctly can last up to 2-3 decades

Now you can get the best bed too!

We are excited to announce that Naughty Linen is offering Lapis bed - the winner of Wallpaper* magazine  design awards 2020. We are collaborating with Italian manufacturer Amura to bring you the full sleeping experience at it's best. Free delivery!