Splash of color

Limited edition summer collection

Summer Whites

Nothing can beat white soft summer linens on a hot summer day

Save the planet, stay in bed

Breaking Stereotypes

Because we never wanted to be like everyone else

Naughty collection

Modern, minimal and Wow

Beloved by the press:

Rated five stars on Google
Favorite linen sheets

We do our best to go above and beyond for your clients - just because we really appreciate you! THANK YOU!

We don't want to brag, so we let these clients do it:

Es ist an der Zeit den Jurgita und Gian Filippo ein grosses Kompliment zu machen. Seit mehreren Jahren schlafen wir nur in der Leinenbettwäsche von Naughty Linen. Etwas Schöneres und Angenehmeres gibt es nicht! Und die Qualität stimmt auch! Hätten wir mehr Platz, so würden in unserem Schrank von jeder Farbe und in jeder Kombination eine Bettwäscheset liegen! Dazu kommt der tadellose Service - die Wäsche wird auch wunderschön verpackt von den Beiden nach Hause gebracht! Wäre die Aussage nicht schon von Tina Turner (so einmalig) besetzt, würde ich sagen „simply the best!"

Wera M., Jin Shin Jyutsu Self Help Teacher

Einfach genial euer Service und die liebevolle Verpackung. Bin most happy, alles mega schön und super nett. Ich komme wieder! Herzlichen Dank für die abendliche und persönliche Heimlieferung! 

Andrea S.

Die bettwäsche ist wirklich mega angenehm! Ein super gediegenes produkt. 

Cornel R.

I'm soooo happy with my Naughty Linen bedding! It's everything I dreamt it would be. Thank you again for transforming my bed into a snuggly, luxurious retreat with your wonderful linens. 😄

Imogene B.

Hallo Zusammen
Ich wollte mich noch bei euch bedanken für einen super raschen und freundlichen Service, und für die wirklich tolle Qualität der Leinen-Bettwäsche. Wenn ich wieder etwas brauche, werde ich bestimmt wieder zu euch kommen.

Markus G., Illusionist, Zürich

I love love love my linen bedding and am sleeping like a baby in it. 9 hrs per night, wonderful ❤️

Joanne B., Goldingen

Thank you for your service and linen. Sleeping in these duvet covers is amazing.

Could you send me another set in the same quantity, dimensions, and quality? Thank you!

Daniel S., Architect, Zurich

We totally fell in love with Naughty Linen! What a surprise… ;-) 

Johanna M., Photographer, Zurich

Just got my sheets they are amazing, even better than I was hoping for.

Bianca R.

I already have some of your linen bedwear, its our favourite bedding ;-)

Andy S.

Why linen bedding?

Cool in the summer, warm in the winter

Gets softer with every wash and no ironing needed

Linen needs 17 times less pesticides than potatoes

Frustrated with finding new linens?

You are not alone. There are plenty of us trying to combine different models, stick pillows in too small covers, and fighting every night with the fitted sheet. Or there is an alternative - get your sheets made just for you! At no additional cost.

The secret to creating the most comfortable and best looking bedding you've ever slept in at fair price?

Cutting out the middlemen costs

So you don't need to compromise between the price and the quality. We buy pure washed European linen straight from the source and offer it directly to the customer, so you save 100% of the price (retailers have 150% margin).

Not all linen is the same quality

Just as cotton, sateen or any other fabric - not all linen is the same. We make sure to source only the highest quality flax grown in Europe, and all our products are manufactured by a factory that has been around for three generations.

Linen care
As for the "Best looking" part

All Naughty Linen's products are designed by design studio in Zurich, Switzerland.
Linen's light and airy appeal keep Naughty Linen sheets casually elegant. Keep your mind naughty, but your consciousness clean.

About us
Swap the look of your bedroom by swapping your sheets
Now you can get the best bed too!

We are excited to announce that Naughty Linen is offering Lapis bed - the winner of Wallpaper* magazine  design awards 2020. We are collaborating with Italian manufacturer Amura to bring you the full sleeping experience at it's best. Free delivery!