Welcome to Naughty Linen
The bedroom is where it all begins – your day, your rest, your time together with your partner. This is where dreams, revolutionary plans, and brilliant (or sometimes cheeky) ideas are born.
It's our sanctuary, our oasis – and the place where we spend a third of our lives!
At Naughty Linen, there's no room for boredom. Get to know us better.
"Alright then. I'll do it myself."
"Unconventional all the way!"
Unconventional is our middle name. Sticking to the familiar is overrated - that's why many of our decisions are based on how naughty they can be.
Textile Industry Whistleblowers
We know their dirty little secrets – and we're making them public. For the good of the planet. 😉
We are an e-commerce company with a showroom in an apartment where we actually live.
Why?... Why not?
This way, we can display all our beautiful linens – and our personality at the same time. Surrounded by artworks and a curated selection of new and vintage designer furniture, which we also sell. Business and home, practically (and comfortably) combined into one.
We really care about you!
Aside from providing you with bedding that improves your sleep, we're also interested in: How are you doing generally?
We're not just here for business. Behind the brand are real people – and we want you to treat us as you would a friend.
"The Rogue Experts"
Small in the team, big in the heart.
Jurgita
Certified architect, creative thinker, professional idea developer, unconventional marketing strategist – and much more. The founder of Naughty Linen. It is her strong personality that admirably transforms ideas into reality.
Gian
When it comes to technical details in design, branding – or even the occasional delivery of linen with a funny hat – Gian is the first point of contact. Together with Jurgita, he forms the foundation of Naughty Linen. A true power couple.
Jen
The person behind the words of Naughty Linen. She is the creative mind behind our marketing ideas – from the initial concept to implementation – and at the same time the friendly, helpful voice behind much of our communication.
All About Naughty Linen
"Sustainable Luxury – for people accustomed to choosing only the best."
Naughty Linen is a Swiss-based home textile brand with attitude and heart. What allows us to sleep soundly at night – besides the fact that linen is the most comfortable fabric for sleeping – is the knowledge that it's also good for our planet. Linen is biodegradable, extremely durable, and requires very little water in its production.
What could be better than soft, smooth, and seductive stonewashed linen bedding that adapts to your body temperature in every season, prevents sweating, and simply looks beautiful – straight out of the washing machine, with no ironing required?
Actually, it's hard to explain. You have to experience it. One try is enough to become part of the Linen Cult – and to understand why there's no going back after that.
“The textile industry is the second most polluting industry in the world. Let’s clean it up.”
To offer zero waste and avoid over-production, some items are offered for pre-order. Our linens are also intricately handmade. We ask you for a little patience to solve a huge waste problem - it takes so little to make a true difference. It starts with the brand, but we need the support of our clients! We can create the change together.
"No intermediaries!"
Did you know that you pay at least 3x-5x of sheets cost at any retail? Because of the margins, brand license, distribution, staff, and rental costs. With Naughty Linen, you don’t have to worry about that. Receive your linens directly with no middlemen involved.
“We only work with distinctive products that we love.”
Improve your interior with Amura and your sleeping experience with Billerbeck. We work with brands that not only match Naughty Linen beddings but also care about what their clients need on a deeper level. Go check them out!
