Smart linen care

Good news: up to two-thirds of clothes and home textiles carbon footprint occurs after you take it home. That’s incredible because a lot of all the nasty stuff in the textile industry is in your hands to fix. The extra good news is that it’s not even hard stuff to do.

Here are some easy ways to make a difference:


Gentle machine wash with like colours at the indicated temperature of 30 celsius.
When you do the wash, set your washer to low temperature to save energy and help your linens live a little longer (heat breaks fibers down and it's not needed). Also, switching from hot water to warm can help prevent 200 kg of CO2 from entering the atmosphere every year. That’s the same energy as a 30-minute blow dry twice a week for a year.


Line dry - in order to keep your bed linen in good condition, drying should be paid attention to. As well, line drying your clothes for just six months out of the year can eliminate up to 700 pounds of greenhouse gases annually.

If you still really want to tumble dry - keep low heat and short timer.
Tumble drying is damaging for all natural fibres including linen (think of all that lint in a dryer). It can break natural fibres which leads to premature wearing the fabric and therefore reducing its otherwise potentially very long life. It will last shorter.


Expose to the sun for extended periods of time leads to colour bleach.


We do not recommend ironing - the natural wrinkly look is the characteristic and "charm" of modern linen.


We strongly recommend having a pair of fitted sheets per each set and rotate them regularly. Because they come under heavy wear and can tear more often than other items. If the same fitted sheet is used continuously - please expect a shorter life span.


Shedding is a natural occurrence in the life cycle of linen. As your linen softens with age, the excess fibres need to be removed and this results in shedding, the darker the fabric colour, then more it will shed due to more dye being used. This is completely normal and you can speed up the shedding process by a few extra cold washes and tumble dries.


Linen sheets are a dream to sleep in year round.
Warm in the winter - with its natural insulating properties, linen can do just that. Linen is able to retain heat and warmth from your body to keep you soundly sleeping.
Cool in the summer - as a naturally lightweight fibre, it makes sense that linen would breathe well in the summer. In addition, linen will actually help rid the body of heat. This fibre has the ability to keep you cool as a part of its natural properties. Not only that, but linen dries quickly; it is able to wick sweat away from the body.

Unlike cotton, linen when cared for correctly has the potential to last up to 2-3 decades before needing to be replaced. In fact, the more linen bedding is slept in, lived in and washed, the softer and more beautiful it becomes.